Two years ago—April 11, 2024—I bought a fine jewelry business and dove headfirst into designing and creating. At the time, I knew it would take work. I knew it would take resilience. What I didn’t fully grasp was how much it would take to build something in gold.
Since then, the price of gold has risen significantly, about 40% which is a massive increase in raw material cost. And with that, every decision—from sourcing to pricing to production—has become more complex.
Building a jewelry brand, especially one rooted in solid gold and natural gemstones, requires a level of capital that most people don’t see. Add in doing it as a single mother, and it becomes a constant balance of risk, intuition, and long-term belief.
I’ve always been drawn to weight.
To substance.
To pieces that feel like they matter when you wear them.
That means heavier gold. Natural stones. Materials that hold presence—and value.
It also means a much higher cost upfront.
I could design lighter. I could source cheaper materials. I could follow trends or optimize purely for margin. But that’s never been the intention behind Whxte.
I price my pieces fairly. I don’t apply extreme markups like much of the industry. Because to me, this isn’t just about selling jewelry—it’s about creating something real.
Gold is not just a material. It’s an asset.
Historically, gold has only grown in value over time. It holds. It endures. It can be worn, passed down, melted, remade. It moves through generations.
When you invest in a Whxte piece, you’re not just buying something beautiful.
You’re investing in something that carries intrinsic value—something that will outlast trends, seasons, and moments.
Even gold-filled pieces are rising in price right now. But they don’t hold the same permanence. They don’t age the same way. They don’t carry the same legacy.
Solid gold does.
There’s also something deeper about working with it.
Gold has long been associated with warmth, energy, protection, and healing. It’s been worn for centuries not just for adornment, but for what it represents.
We feel incredibly lucky to work with it every day.
And I feel incredibly grateful to those of you who have supported Whxte through this journey—especially in a time when building in this space has not been easy.
This is only the beginning.